About Us
A small team with
a maker mindset.
SinkyWinky is a software and product studio founded by two people who believe great products come from small, focused teams with senior-level experience across design and engineering.
Our story
We started SinkyWinky because we kept seeing the same pattern: talented founders and creators with great ideas, stuck in cycles of miscommunication with agencies, bloated timelines, and products that didn't quite feel right.
We wanted to build something different — a studio where the people you talk to are the same people who design and write the code. No project managers relaying messages. No offshore teams. Just direct, transparent collaboration with senior practitioners who care about craft.
We also build our own products. HouseSetlist, our song request manager for live venues, is a real product we designed, built, and operate ourselves. It keeps us sharp and honest about what it actually takes to ship something people use.
The team
Two cofounders. Design and engineering. That's it.
Martin Tracey
Chief Technology Officer & Cofounder
Full-stack engineer with deep experience across modern web technologies, infrastructure, and developer tooling. Turns complex requirements into clean, scalable code.
Robert Deering
Chief Product Officer & Cofounder
Product thinker and experience designer with a sharp eye for detail. Focuses on what users need, how products feel, and making sure every feature earns its place. Also known as Uncle Wob.
Let's build something together.
Have a product idea, a project that needs fresh momentum, or just want to chat? We'd love to hear from you.